Market and Consumer

Knowing what my market is, is important and helps me identify who my consumer is and what they are after.

From my practice unit, I categorised all my collections for high street, however, further research had made it apparent that my collection precise Florette is a bespoke collection which is specially catered to the client.

Sophisticated Floral, and Indefinite Nature collections designed for full and featured wall styles, aimed at the high street market for the young female looking for affordable invigorating designs to bring character to room and house. After latest trends and wants universal designs catered for all year round. 

Cole and son - Indefinite nature

Graham and Brown - Sophisticated Floral

Precise Florette is a bespoke Collection aimed for female client aged 20-30 after unique designs that shows her passion and love for colour and floral. Willing to have contemporary designs catered specifically to their style. Designs are all murals but some designs are transformed into repeat if wanted. Companies that would accommodate my style are Digitex and Mr Perswall.

Mr Perswall - Precision Florette collection